Proton Cars
PROTON, launched in 1985 with the PROTON Saga, emerged as Malaysia’s national car project aimed at economic growth and the development of a domestic automotive industry. Revered as the “Pride of the Nation,” the brand has grown into a major player in the region. In 2017, PROTON partnered with DRB-HICOM and Zhejiang Geely Holding Group, pushing toward a more global footprint while staying true to its ethos of “INSPIRING CONNECTIONS.”
Its vision is to “be a global and respected brand” driven by innovation, and its mission is clear: “Innovate to inspire new connections.” In Egypt, Ezz Elarab Automotive Group has been the exclusive distributor since 2004, managing a fleet of over 17,800 vehicles. In 2023, the partnership deepened with a Completely Knocked Down (CKD) agreement enabling local assembly, with the first locally assembled PROTON Saga launching in February 2025.
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