Ezz Elarab opens the doors to the British Icon in Egypt – Lotus!
Ezz Elarab Automotive Group and Lotus Cars Forge Exclusive Partnership, Marking a Grand Entry into the Egyptian Market
Ezz Elarab Automotive Group, a pioneering force in the Egyptian automotive industry, unveiled its newest venture – Lotus, a distinguished luxury brand that epitomizes the spirit of high-performance sports cars, lifestyle EV products, and advanced automotive engineering. As the exclusive importer of Lotus Cars in Egypt, this collaboration represents a significant milestone in Ezz Elarab’s dedication to providing its esteemed customers with unmatched driving adventures.
Prepare to be enthralled, Egyptian automotive enthusiasts, as Lotus Cars, a name renowned for its innovation, precision, and storied motorsport heritage, prepares to make its mark like never before. The collaboration between Ezz Elarab and Lotus Cars promises to introduce an extraordinary lineup of high-performance petrol engines and cutting-edge electric vehicles, ushering in a new era of luxurious driving in the Egyptian market.
In celebration of this historic milestone, Ezz Elarab Automotive Group hosted an exclusive event in Waldorf Astoria Cairo, in the presence of the media and Ezz Elarab management, creating a remarkable opportunity for attendees to fully immerse themselves in the captivating world of Lotus. This special occasion also included the unveiling of LOTUS EMIRA, where guests were given the first hands-on look to ‘the most accomplished lotus ever made’.
Lotus Emira is a mid-engine premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. LOTUS EMIRA features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’.
The Lotus Emira V6 represents the pinnacle of British automotive engineering. With its heart-pounding V6 engine and 400 horsepower, it delivers an exhilarating driving experience that’s second to none. Its timeless design and impeccable craftsmanship embody the spirit of Lotus, while its precision handling and powerful performance leave an indelible mark on the road. The Emira V6 is a testament to Lotus’s enduring legacy of excellence and innovation.
Engineer Hisham Ezz Elarab, Chairman of Ezz Elarab Automotive Group, conveyed his enthusiasm regarding this significant achievement, stating, “We are proudly introducing Lotus Cars to Egypt, a legendary British brand known for redefining automotive excellence. Our exclusive partnership signifies our shared commitment to delivering unparalleled performance and engineering expertise. The company is fully committed to becoming the best and most reputable car agent in Egypt by conducting thorough research and responding to local market demands. Above all, fulfilling the needs of our customers is the group’s top priority.”
Dan Balmer, Regional Director, Asia Pacific, Middle East and Africa, expressed his joy saying “I am delighted to see the expansion of Lotus into the Egyptian market, which has significantly developed over recent years. In Ezz Elarab, we now have a proven partner who have shown the ambition and know how to launch our first steps into the North Africa region. Emira, a name which is inspired by the Arabic language, will soon be joined by Eletre and then Emeya in a brand-new Cairo facility for our new Egyptian customers to enjoy – it is another exciting step in our global Vision 80 strategy”.
Ayman Ghanem, General Manager of Lotus Cars Egypt, expressed his joy saying “It brings me immense happiness to see Lotus cars finally in Egypt and collaborating with an esteemed name such as Ezz Elarab Automotive Group. He added that “Our aim is to fulfill the demands and wishes of our esteemed customers by offering them the finest and most elegant car models curated from diverse countries across the globe. In the first half of 2024, we have in hand more marketing activities to enhance firsthand customer experience for Lotus and Ezz Elarab customers in Egypt through our newest Lotus state-of-the-art facility and service center with the latest technology matching our guidelines”.