News

Ezz Elarab Automotive Group, the official dealer of Alfa Romeo in Egypt, has announced the debut of the entirely new Alfa Romeo Tonale SUV in the Egyptian market. The revelation took place during a press conference held at the Alfa Romeo showroom at the Ezz Elarab headquarters. The group introduces the completely new vehicle in two models, TI and Veloce, offering unparalleled capabilities and luxury that mirror the renowned Italian elegance.

This aligns with Ezz Elarab Automotive Group’s strategy aimed at providing the latest global models and modern designs to its diverse customer base. Despite the current global challenges, the company perceives promising opportunities to invest in the Egyptian market, given its demonstrated resilience during previous periods.

The Alfa Romeo Tonale SUV comes with a robust 2000 cc engine coupled to a 9-speed automatic transmission. It includes an advanced safety system comprising features such as blind-spot detection, lateral obstacle detection, a 360-degree camera, 360-degree parking radar, maintenance aids, cruise control, emergency self-braking, and driver fatigue detection. The vehicle is offered in six distinct colors: red, black, white, blue, green, and gray.

The all-new Alfa Romeo Tonale SUV marks the introduction of a fresh model to the Egyptian market. This compact SUV, renowned for its iconic Italian design, distinguishes itself as an appealing option within its category. The Tonale comes equipped with a multitude of features and cutting-edge technologies, presenting four diverse capability packages that elevate the driver’s experience of excellence and comfort on the road. These encompass unique interior elements like leather upholstery, 8-way electric front seats with a 3-mode memory, heated and ventilated front seats, a winter package with heated front seats, a heated steering wheel, and heated front glass and finally, it offers a sports package that includes aluminum paddle shifters and red-coated BREMBO brake calipers.

Engineer Hisham Ezz Elarab, Chairman of Ezz Elarab Automotive Group, conveyed his joy in introducing the brand-new Alfa Romeo Tonale to the Egyptian market. He highlighted the group’s dedication to keeping pace with advancements in the automotive industry. He remarked, “Ezz Elarab Automotive Group aspires to be a distinguished and well-known partner in Egypt, conducting thorough studies to understand the needs of the Egyptian market and fulfill the demands of our customers.”

Mr. Hisham Hosny, Managing Director of Stellantis Egypt, praised the strong and fruitful cooperation between Ezz Elarab Automotive Group and the global Stellantis Group. He expressed his happiness, saying, “I am pleased to be present today to witness the launch of the promising Alfa Romeo Tonale in the Egyptian market. We are proud of our extended partnership with Ezz Elarab, which has successfully gained significant popularity in the Egyptian market.”

George Soliman, General Manager of the Alfa Romeo brand at Ezz Elarab Automotive Group, commented: “We are proud to announce the launch of the all-new Alfa Romeo Tonale for the first time in Egypt for our customers. We always prioritize their interests and desires, which encouraged us to launch new models to attract a larger customer base. The unveiling of Tonale represents a pivotal moment for enthusiasts of Italian brands.”

This announcement crowns a long and successful relationship between Ezz Elarab and Stellantis Group (formerly known as FCA). This partnership dates back to 1993 when Ezz Elarab became an authorized dealer for the Jeep brand. In 2018, the collaboration expanded to include the Alfa Romeo brand. This continuous success highlights Ezz Elarab’s commitment to providing the best driving experiences and the latest technologies to its customers in Egypt.

About Ezz Elarab Automotive Group:

Ezz Elarab Automotive Group, with over 48 years of considerable automotive expertise and representing the world’s most renowned automotive premium brands in Egypt, is known for its dedication to providing full integrated mobility solutions backed with top-notch related services, retail finance, and insurance to its customers. With a strong commitment to innovation and customer satisfaction, Ezz Elarab Automotive Group continues to shape the industry’s future by introducing world-class automotive brands to the Egyptian market.