At the beginning of 2025, Ezz Elarab Star proudly launched the smart cars brand in Egypt, unveiling two exceptional models, the #1 and #3, at a prestigious event held at the iconic Pyramids.
This landmark occasion, attended by leading journalists, distributors, and distinguished guests including Ms. Stefanie Volz, CEO of Mercedes-Benz in Egypt, and Ms. Mandy Zang, CMO of smart cars worldwide, underscored our shared commitment to sustainability, innovation, and heritage. The choice of the Pyramids reflects both Egypt’s rich history and smart’s journey of continuous evolution, staying true to its values of progress and innovation.
During the launch, Ezz Elarab Star also announced its strategic plan to establish a strong network of smart showrooms and service centers across Egypt. The first showrooms will open at Royal Park Mall in El Sheikh Zayed (North) and District 5 Mall in New Cairo (South), supported by a dedicated service center.
With this launch, smart brand under Ezz Elarab Star’s leadership is poised for success in Egypt, providing eco-friendly and innovative transportation solutions. This initiative positions Ezz Elarab as a pioneer of electric mobility in the country.
